Over a decade ago, in his blog post titled “Why Software is Eating the World,” Marc Andreessen explained why software was transforming industries across the globe. Software would no longer be confined to the tech sector but permeated every aspect of our lives, disrupting traditional businesses and creating new opportunities, driving innovation and reshaping the competitive landscape. Overall, the post underscores the profound impact of software on the economy and society at large.

While the prediction in his blog post was mostly accurate, today, the world is still only partially eaten up by software. Although there are many opportunities for software alone to completely transform user behaviour, upend workflow, or cause other disruptions, the low-hanging fruits are mostly picked. That’s why I said the days of shallow tech are behind us now.

Moving forward, increasingly, there will be more and more opportunities that require hardware and software to be designed and developed together from the get-go to ensure that they can work harmoniously and make an impact that otherwise would not be possible. The best example that people can relate to today is Tesla. For those who have driven a Tesla, I trust many would testify that their software and hardware work really well together. Yes, their self-driving software might be buggy. Yes, the build quality of its hardware might not be the best. However, with many features on their cars – from charging to navigation to even warming up the car remotely – you can just tell that they are not shoehorning their software and their app into their hardware or vice versa.

On the other hand, on many cars from other manufacturers, you can tell their software and hardware teams are separated by the Grand Canyon and perhaps only seriously talk to each other weeks before the car is launched 🙂

We also witness the same thing down to the silicon level. From building the next AI chip to the industrial AI revolution to space tech, software and hardware convergence is happening everywhere. For instance, the high energy required by LLMs is partially because the software “works around” the hardware, which was not designed with AI in mind in the first place. Changes are already underway, ensuring that software and hardware dance together. There is a reason why large tech players like OpenAI and Google are planning to make their own chips.

We are in the midst of a once-in-a-decade “platform shift” because of generative AI. In the last platform shift more than a decade ago, when the confluence of mobile and cloud computing created a massive disruption, there was one “iPhone moment,” and then things progressed continuously. This time, new foundation models are launching at a break-neck pace, which is further exacerbated by open-source. So fast that we are now experiencing one iPhone moment every few weeks.

All of this happens when AI-native startups are an order of magnitude more capital-intensive than in the past cycle. At the same time, investors are also willing to write big cheques to these companies, but perhaps it is appropriate, given all the massive opportunities ahead of us.

Investing in this environment is both exciting and challenging as assessing these new opportunities is drastically different from the previous-generation software-only, shallow-tech startup. 

The next few years are going to be wild.

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