Building a global product requires intent and sustained commitment. From launch day, entrepreneurs need to think globally and take international users, their interests and habits into account. When Wattpad launched over a decade ago, some of our very first users were based in Asia. our international community has thrived since then, and now we have 65 million users in nearly every country of the world and support over 50 languages.
Today is a huge milestone for Toronto-based Wattpad: We announced a landmark production deal with Indonesian-based iflix, the world’s leading entertainment service for emerging markets, to bring Wattpad stories to millions of iflix users across Asia, the Middle East, and Africa. Over the next year, iflix and Wattpad will co-produce dozens of original movies based on Wattpad stories from Indonesia. You can read all about it in the official blog post here.
Wattpad has more than 17 million users in Southeast Asia, and Indonesia is one of our fastest-growing markets. Fans of the six million original Indonesian stories on Wattpad will soon be able to enjoy them in a completely new format.
Wattpad adaptations can be massively successful (Netflix’s The Kissing Booth, anyone?) Stories that are adapted into other formats already have a built-in audience that love and follow the story on and off the Wattpad platform. Our proprietary data gives producers insights into the story they can’t find anywhere else. We can tell production teams what characters resonate with the audience, what plot points generate the most intense reaction from fans and more. These detailed insights lead to more awesome adaptations. Then, when an adaptation is ready, Wattpad has the ability to promote the book/movie/series to a global audience of over 65 million people, including targeted marketing to the story’s original fans.
This iflix partnership is one more step towards cementing Wattpad as a global entertainment powerhouse. We know that Wattpad can dramatically improve the success of traditional entertainment projects, and the industry is catching on.
Read all about the news here.